Funny story… I started the draft of this post months and months ago (like 8 months ago). Then I was writing about a plethora of things, but I wasn’t quite ready to get moving on this site’s blog. Maintaining multiple blogs, sites, social media accounts, oh and writing a book, can really put a hamper on your own content creation. What I want you to know is you already have the answer to this question. You already know what your blog, company, why, mission, passion, etc etc is. If you don’t happen to know that yet, please comment and let me know how I can help…
What I want you to know is you already have the answer to this question. You already know what your blog, company, why, mission, passion, etc etc is.
If you don’t happen to know that yet, please comment and let me know how I can help…
So back to the “what should I write about” conundrum.
Really the answer is quite simple in my mind. We write about anything that is related to your reader and brings value to their life, whether it be on a personal or business level. Gone are the days where you can blindly word vomit your salesy gambits all over the place. These days you need to be able to convince your reader that they (a) need to read your stuff and then (b) do whatever your CTA (call to action) is. If your content isn’t doing that, you might want to revisit your strategy and review your messaging.
My dear friend RJ is a big proponent of not “shoulding” all over someone. What does that mean exactly? Well, you can go here to read a more in-depth discussion on it, but suffice to say that what I did in the title of this post is “shoulding”. I suggested that you needed to do anything at all and potentially made you feel guilty for not having done something, without ever meeting you at all.
As a copywriter, I love to write about just about anything. Many people have no interest in writing at all. To say that you “should” write stuff for your blog, newsletter, facebook, twitter… the list goes on and on, is ludicrous. You don’t have to do anything of the sort.
I firmly believe that your success is based on your ability to connect with your potential clientele, anyway, that suits you. Do you like video more? Then do that! Maybe breaking into song about your biz is more your style. Any way you slice it getting out there is the best way to start the engagement ball rolling. Figuring how to stay out there in the world and remain engaged may be the key.
So coming into 2017 I won’t sit here and tell you that you “should” do anything. I will, however, give you the opportunity to learn and make decisions with the added perspective of my experiences with online engagement and writing copy. I know I don’t have all the answers, but we sure as hell can find them together.